Case Study: Sunset Transportation protects margins and boosts productivity with Descartes MacroPoint

Sunset Transportation Optimizes Capacity with Integrated Lane Scoring

Sunset Transportation, a women‑owned, Midwest‑rooted third‑party logistics provider, was challenged by tight truckload capacity that squeezed rates and margins as business grew. Although Descartes MacroPoint’s real‑time visibility and capacity matching (implemented in 2019) improved productivity, prolonged low freight availability made manual lane evaluation slow and risk‑prone, so Sunset sought automated lane‑level market intelligence.

By integrating the Descartes MacroPoint Capacity Network with FreightWaves SONAR Lane Score across 1M+ lanes, Sunset can see carrier density and lane attractiveness at a glance, prioritize hard‑to‑cover lanes, and trigger automated offers to the best carriers. The combined solution boosted productivity, improved pricing accuracy and margin protection, enhanced customer service, and strengthened carrier relationships.

Sunset Transportation

Connie Morgan

Director, TL Pricing and Procurement