Case Study: Sun-Glo of Idaho achieves fewer penalties and improved on-time delivery with Descartes MacroPoint

Sun-Glo of Idaho Real-time Freight Visibility Drives Customer Satisfaction

Sun-Glo of Idaho, a fourth‑generation grower, packer and shipper of Idaho® potatoes, was facing limited shipment visibility from a manual tracking process that led to late deliveries, strained customer and carrier relationships, and costly late-penalty and detention fees. With capacity to ship hundreds of millions of pounds each season, the company needed real‑time freight visibility to improve delivery performance and protect customer service levels.

Sun‑Glo implemented the Descartes MacroPoint real‑time visibility platform—integrating carrier dispatch/TMS connections, ELD data and a mobile app—to deliver live locations, predictive ETAs, geofencing and automated alerts. The result was fewer penalties and detention disputes, faster and more efficient distribution, reduced manual check calls, and stronger collaboration with carriers, all of which improved on‑time performance and customer satisfaction.

Sun-Glo of Idaho

Shannon Bush

Manager, Transportation