Case Study: Circle Logistics achieves 90%+ carrier compliance and real-time freight visibility with Descartes MacroPoint

Real-Time Freight Visibility Enhances Customer Service and Boosts Productivity

Circle Logistics, a freight brokerage operating across the U.S., Canada and Mexico, was facing rapid growth and rising customer expectations for real-time shipment status. With a fleet of about 100 trucks and volumes doubling year over year, employees were spending excessive time on check calls and the company needed a more reliable tracking approach to maintain service levels.

By implementing Descartes MacroPoint’s cloud-based real-time tracking and leveraging its large carrier network, Circle automated load monitoring, alerts and ETAs and drove carrier compliance from initial gains to over 90% through incentives, training and earlier pre-planning. The result: check calls were largely eliminated, staff had more time to book loads, customer service and operational agility improved, and Circle sustained near‑100% tracking success while managing large volume surges during COVID-19.

Circle Logistics

Andrew Smith

Vice President Sales and Operations