Case Study: Rea Magnet Wire reduces transportation costs and gains real-time freight visibility with Descartes MacroPoint and Descartes Transportation Manager

Rea Magnet Wire Optimizes Transportation Operations to Drive Growth

Rea Magnet Wire, a global manufacturer of magnet and nonferrous wire, was hampered by manual transportation practices across its four U.S. plants — relying on spreadsheets, whiteboards, phone calls and spot quotes to plan shipments — which produced inefficiencies, limited inbound visibility, higher costs and security risks for its high-value products.

Rea implemented Descartes Transportation Manager and MacroPoint in a phased rollout, integrating the TMS with its ERP to automate rating, carrier selection, tendering and visibility. The change cut transportation spend, boosted productivity and resource allocation, strengthened carrier relationships, and added shipment security (e.g., HAZMAT flags and secure pickup numbers), enabling scalable growth and a better customer experience.

Rea Magnet Wire

Brad Hood

Transportation Manager