Case Study: Smokey Point Distributing achieves real-time visibility and reduced check calls with Descartes MacroPoint

MacroPoint tracks drivers via their cell phones, providing greater accuracy and greater savings

Smokey Point Distributing, a Daseke company and leader in time‑sensitive aviation transportation, struggled to get accurate, timely location updates on brokered loads because traditional in‑cab tracking was too costly and hard to deploy across partner carriers. They needed a way to reduce manual check calls and improve communication with customers and carriers without large installation efforts.

By adopting MacroPoint—already integrated with McLeod PowerBroker—Smokey Point began using drivers’ existing cell phones (including non‑smartphones) for real‑time visibility, automated arrival detection and validated location updates. The result was faster deployment (seconds), fewer support calls and check calls, improved location accuracy, a larger “virtual fleet” of reliable carriers, and measurable operational and communication savings.

Smokey Point Distributing

Lee Michaud

Director of Operations