Case Study: Sunline achieves real-time load visibility and improved customer service with Descartes MacroPoint

Increased shipment tracking visibility with MacroPoint leads to even greater customer service

MacroPoint provides real-time load tracking that gives shippers and brokers continuous visibility into freight, even when third‑party drivers or brokered carriers are used. Sunline, a full‑service transport provider, needed a way to reliably update customers on every load without depending on time‑consuming check calls or inconsistent carrier reporting.

MacroPoint solves this by tracking drivers’ cell phones (no hardware required) and feeding validated location data directly into Sunline’s TMW system, with automated email alerts, off‑schedule monitoring and breadcrumb mapping. The result: faster deployment, easy driver adoption, reduced check calls, better exception management and improved customer service—so customers and operations teams can sleep easier knowing exactly where shipments are in transit.

Sunline

Cory McLean

VP of Operations