Case Study: BASF achieves real-time North America shipment visibility with Descartes MacroPoint

BASF Provides Customers with Shipment Visibility Across North America using the Descartes MacroPoint Solution

BASF, the North American affiliate of BASF SE, needed a better way to provide shipment visibility and real-time updates for bulk truck loads across its North American supply chain. As its business grew, the company wanted an automated tracking solution to improve customer service, delivery reliability, and transportation productivity, and selected the Descartes MacroPoint freight visibility solution.

Descartes MacroPoint deployed its cloud-based freight tracking platform across nearly all of BASF’s supply chain, customer care, sales, and logistics operations. The solution gave BASF real-time load visibility in one portal, reduced the need for carrier check calls, and helped the company make proactive adjustments; BASF reported tremendous gains in efficiency, customer satisfaction, and delivery reliability.

BASF

Bill Wehrle

Director, Supply Chain