Case Study: VIVEX Biologics creates an immersive customer innovation center with Derse

Vivex Biologics launches immersive customer experience in 12 months with Derse

Vivex Biologics, a leading regenerative medicine company, faced the challenge of bringing its story to life within a new 10,000-square-foot customer innovation center. The company tasked vendor Derse with creating an immersive experience to educate visitors, including physicians and healthcare providers, on its history and products.

Derse designed and built the "Center for Vivexcellence" using bold colorful branding, hands-on interactives, digital messaging, and interpretive graphics. This solution highlighted Vivex Biologics' transition from a tissue bank to a leader in regenerative medicine. After over 12 months of development, the first phase successfully opened in June 2021, with a second phase planned to extend the customer experience.

Vivex Biologics