Case Study: SentinelOne creates a show-stopping RSA exhibit with Derse

SentinelOne wins Event Marketer award for Best Trade Show Exhibit with Derse

SentinelOne, a disruptor in the cybersecurity industry, wanted to create an immersive trade show booth for RSA 2020 that would transport attendees and serve as a physical manifestation of the interconnectedness of our world. They challenged vendor Derse to design and build a space that broke from tradition, filled with motion, special effects, and dramatic sounds to compel visitors.

Derse collaborated with SentinelOne to design a show-stopping exhibit featuring a central "tree of life" metaphor for data flow, pulsating with integrated audiovisual and lighting elements. The solution used mirrored surfaces and acrylic materials to highlight the product. The result was rave reviews from attendees who called it one of the coolest booth experiences, crediting the AV and digital signage for attracting and holding their attention. Derse's work earned SentinelOne an Event Marketer Experience Design & Technology Award for Best Trade Show Exhibit.

SentinelOne