Case Study: SentinelOne stands out on the RSA floor with Derse exhibits

SentinelOne stands out at RSA with Derse’s 134" x 260" LED exhibit

SentinelOne, a cybersecurity company, faced the challenge of standing out among competitors at the massive RSA Conference. They partnered with the vendor Derse to create an exhibit that would bring their new branding to life and showcase their technology to over 50,000 attendees.

Derse designed and built a futuristic exhibit featuring a massive custom full-motion LED sign that displayed animated neural patterns. This central element was accentuated with backlit logos and a purposeful design with impressive slopes and angles, immersing attendees in the brand's electric purple and bright white colors. The solution successfully created an exhibit that was unlike anything else on the show floor, effectively portraying SentinelOne as a forward-thinking industry leader.

SentinelOne