Case Study: Qualcomm boosts booth meetings and engagement at CES with Derse

Qualcomm boosts booth meetings by 30% with Derse

Qualcomm, a leader in intelligent computing, needed an exhibit provider for CES that could match their innovative standards and showcase their Snapdragon platforms. Their challenge was to create a trade show booth that would drive transformation, support audience engagement, and increase demand. They partnered with exhibit vendor Derse to design and build a custom rental solution.

Derse designed an elevated, tech-forward environment featuring twenty soundproofed conference rooms, a double-deck structure, strategic digital signage, and an immersive concept car display. This primarily private booth successfully drove business development. The solution resulted in a 30% increase in booth meetings, with the majority of meetings successfully happening on-site versus offsite, validating Qualcomm's strategic decision.

Qualcomm