Case Study: Mondelez delights attendees and boosts engagement with Derse exhibits

Mondelez delights attendees with Derse, serving 1,924 milkshakes and reaching 131,946 people

Mondelez International, a major food and beverage company, faced the challenge of creating a best-in-class trade show exhibit to demonstrate its scale and thought leadership. They tasked vendor Derse with designing and building a new solution for two major expos that would make a statement, provide spaces for customer meetings, and leverage their large brands to draw attendees to their newer venture brands, all within a constrained budget and space.

Derse implemented a comprehensive exhibit solution featuring larger-than-life brand sculptures, multiple reception counters, meeting rooms, and strategic photo activations. The result was exceptional attendee engagement, with thousands of milkshakes served and professional photos taken. The exhibit's impact extended far beyond the show floor, generating significant social media reach. Mondelez reported that the booth exceeded all expectations and was praised by attendees, with Derse successfully delivering the project on an accelerated timeline.

Mondelez International