Case Study: Masimo achieves virtual audience engagement with Derse’s immersive virtual journey

Masimo launches a virtual operating room in time for CAS with Derse

The customer, Masimo, a manufacturer of patient monitoring technology, faced a significant challenge when the COVID-19 pandemic halted all in-person events, cutting off their primary revenue stream. Partnering with vendor Derse, they needed a new virtual solution to connect with key audiences after their planned appearance at the HIMSS conference was canceled.

Derse developed a two-phased virtual journey solution, starting with an immersive 3D operating room environment. This interactive space allowed attendees to self-navigate, view product videos, and download content. The solution successfully achieved Masimo's short-term goal of engaging key opinion leaders virtually. Derse is now expanding the platform into a full virtual hospital to further communicate the client's mission and product integrations.

Masimo