Case Study: Hologic launches Envision with a story-driven exhibit by Derse

Masimo drives 2,300+ social engagements with Derse

Hologic, a leader in mammography technology, tasked its vendor Derse with unveiling their new Envision 3D mammography solution at a major healthcare conference. The challenge was to capture the product's energy and impact through a story-driven approach that would enhance the customer journey and provide hands-on exploration opportunities for attendees.

Derse developed a dynamic, story-driven exhibit integrating cutting-edge technologies like LED backdrops, interactive plinths, moving LED doors, and a mechanical stage for a dramatic product reveal. This solution successfully generated high levels of engagement, with over 2,300 social media reactions and significant attendee traffic tracked throughout the event, effectively introducing the Envision product to the global market.

Masimo