Case Study: ITW Food Equipment Group unifies brands and boosts booth traffic with Derse

ITW Food Equipment Group unifies brands in a 150’ x 70’ exhibit with Derse

ITW Food Equipment Group, a designer and manufacturer of industrial and restaurant food equipment, faced the challenge of unifying its well-known Hobart and Vulcan brands under the parent ITW name for a major trade show. They partnered with their long-standing vendor, Derse, to develop a new exhibit strategy that would honor the familiar brand identities while presenting a cohesive, solutions-based company front.

Derse implemented the solution by leading strategy sessions to design a modular exhibit featuring a central live-cooking demo area with streaming capabilities and dedicated zones for each product line. The result was a highly successful exhibit that was consistently packed with attendees, exceeding the client's goals for traffic and high-quality leads. ITW deemed the new strategy a success and looks forward to future collaborations with Derse.

ITW Food Equipment Group