Case Study: Interstate Batteries drives strong engagement and brand buzz with Derse

Interstate Batteries energizes AAPEX 2023 with Derse and 30+ years of NASCAR-inspired engagement

Interstate Batteries approached vendor Derse with the challenge of elevating their trade show activations beyond a simple brand showcase. They wanted to create an engaging, customer-centric experience that would also successfully highlight their newly refreshed brand identity at the AAPEX 2023 show.

Derse designed and built a high-energy trade show booth featuring bold design, LED lighting technology, and interactive activations like a racing simulation. This solution successfully modernized the brand's presence and drove significant attendee engagement. The results exceeded expectations, with Interstate Batteries' leadership ecstatic about the final design and the outstanding industry buzz it generated, successfully launching their new brand.

Interstate Batteries