Case Study: DrFirst sparks HCP conversations with Derse’s playful HIMSS exhibit

DrFirst launches a 10-foot interactive telescope booth with Derse at HIMSS

DrFirst partnered with Derse to create a new trade show booth for the HIMSS conference. Their challenge was to design a custom rental exhibit that would bring their "Unite the Healthiverse" messaging to life, help attendees understand their services, and include a private meeting space along with an engaging attraction to draw people in.

Derse's solution was a "Look to the Stars" themed booth featuring an oversized, 10-foot-high telescope and constellation graphics. This playful yet clean design successfully attracted attendees and encouraged business-driven conversations. The vendor created a memorable experience that effectively communicated the client's key message.

DrFirst