Case Study: Coro Cybersecurity boosts brand awareness with Derse trade show exhibits

Coro Cybersecurity boosts brand recognition with Derse as 90% of attendees discovered them at CP Expo

Coro Cybersecurity, a modular cybersecurity provider, sought to increase its brand recognition at the Channel Partners Expo. The company partnered with the vendor Derse to design and build an impactful 20' x 20' island booth for the event.

Derse developed a highly creative exhibit centered on Coro's hexagonal brand icon, constructing an encompassing 3D structure with illuminated edges. The solution incorporated cutting-edge technology like a large transparent LED video panel to display marketing messages. The design exceeded height limits with towering signage, making the booth a major show attraction. As a result, Coro dramatically increased its brand awareness; a company co-founder stated that while 90% of attendees did not know Coro before the show, 100% knew them after. Derse's work for Coro was recognized with a Best in Show award.

Coro Cybersecurity