Case Study: Clarios makes an impact at CES with Derse

Clarios draws 400+ attendees with Derse at CES

Clarios, a world leader in low-voltage automotive batteries, faced the challenge of making a significant impact as a first-time exhibitor at CES 2023. They turned to vendor Derse to design and execute a booth that would educate attendees on their products and enhance brand recognition, building on a previous exhibit plan that was canceled due to the pandemic.

Derse implemented a solution that downsized the booth to a 30' x 30' space while maintaining its impact, removing a conference room to encourage casual conversations. They collaborated with Stamm Media to integrate a gamified experience that engaged attendees and included a qualifying survey. The results for Clarios were highly successful: the game drew over 400 participants, 69% of whom completed the survey, providing valuable benchmark data for future events.

Clarios