Case Study: Aptar creates a cohesive customer journey with Derse

Aptar creates a cohesive customer journey with Derse across 4 immersive experience zones

The customer Aptar, a manufacturer of dispensing and packaging solutions, faced the challenge of creating an inspiring customer journey for their new InVision Lab in France. They turned to the vendor Derse to craft stories and digital content that would demonstrate their innovative approach to design and engineering.

Derse developed an overarching theme called "Journey of an Idea," which organized the lab into four distinct engagement areas: an Immersion Theater, an Agora presentation space, a Collaboration & Creativity zone, and a Product Showcase. This solution provided a cohesive and sensory experience that excited visitors' imaginations. The new InVision Lab successfully delivered on Aptar's goals, evoking emotion and impacting their brand for millions of customers worldwide.

Aptar