Case Study: AM General connects with customers virtually using Derse's repurposed exhibit environment

AM General connects with hundreds of customers virtually with Derse

AM General, a vehicle manufacturer known for military and commercial vehicles like the Humvee, faced a challenge when their trade shows were canceled, halting their ability to connect with their audience. They partnered with vendor Derse to find a new way to engage with clients and prospects virtually.

Derse re-purposed AM General's existing trade show properties to create a micro-environment within the client's Technology and Engineering Center. The solution involved installing a large-scale tower, a hanging sign, furniture, and a new back wall to serve as a backdrop for virtual engagements. For a small investment, this allowed AM General to connect virtually with hundreds of customers and host internal events, maintaining key relationships while trade shows were paused.

AM General