Case Study: Accuray connects with audiences virtually to launch CyberKnife S7 with Derse

Accuray exceeds livestream attendance goal by 90% with Derse

Accuray, a healthcare company specializing in radiation therapy systems, faced the challenge of launching its new CyberKnife S7 product after its planned in-person event was canceled due to the pandemic. The vendor Derse helped pivot the launch to a virtual livestream event to share this timely news and generate sales.

Derse produced a comprehensive livestream event for Accuray in an aggressively condensed timeframe of 18 business days. The solution included developing scripts, designing a virtual studio, and managing all components of the broadcast. The results exceeded expectations, with attendance goals surpassed by 90% and the repurposed content achieving over 4,400 views, effectively connecting Accuray with its target audience.

Accuray