Case Study: ABB creates an engaging virtual event with Derse

ABB launches a three-part virtual event with Derse

The customer ABB, a manufacturing company, faced the challenge of connecting with its audience and showcasing its electrification solutions after COVID-19 impacted its face-to-face marketing endeavors. They partnered with vendor Derse to create a powerful virtual event solution instead of simply repurposing a traditional trade show booth.

Derse implemented the solution by supporting ABB's vision for a virtual, on-demand event. The vendor used ABB's exhibit inventory to build sets in a studio, managed component swaps during filming with live actors, and helped script segments that included product benefits paired with illusions. The resulting livestream and on-demand event was highly engaging, enabling ABB to stay relevant and successfully reach its customer base. A company manager stated the execution was flawless and called the project a win-win partnership.

ABB