Case Study: ABB creates a multi-sensory customer experience center with Derse

ABB hosts 30 customer visits in 12 months with Derse

The customer, ABB, a global leader in electrification and industrial automation, faced the challenge of rebranding and renovating a customer experience center in North Carolina after an acquisition. Their goal was to create a national showcase for their integrated product portfolio. They partnered with the vendor Derse to leverage its environments service for this purpose.

Derse implemented a strategic solution beginning with an engagement mapping workshop to define the customer journey. This informed a two-phase project to rebrand the space and build out the new center with interactive touchpoints. The result was a multi-sensory experience center that successfully hosted over 30 customer visits in its first year. ABB's Events Director credited Derse as a strategic partner that delivered results-oriented solutions from their defined objectives.

ABB