Case Study: 1923 Prohibition Bar creates an unforgettable client experience with Derse

1923 Prohibition Bar boosts event engagement 43% with Derse

Derse, an exhibit and event marketing vendor, created a comprehensive campaign for its own exhibit at EXHIBITORLIVE 2022. The challenge was to demonstrate to prospective clients how to overcome common obstacles—such as limited resources and knowledge—that prevent them from elevating their trade show and event marketing programs from their current state ("Now") to their aspirational goals ("Wow").

The solution implemented by Derse was an end-to-end marketing experience with the theme "Bridge the Gap." This included a pre-show campaign, an exhibit featuring gamification and interactive kiosks, a client appreciation event at the 1923 Prohibition Bar, and post-show follow-up. Derse's efforts were highly successful, resulting in an EDPA EDDIE Award for Best End-to-End Marketing Experience and a 43% exceedance of their new lead goal. The campaign also generated a 220% increase in leads with immediate needs and a 79% increase in new qualified leads over the previous year.

1923 Prohibition Bar