Case Study: Yandex achieves a flexible children’s brand identity and packaging system with Depot WPF

Yandex launches flexible kids' brand system with Depot WPF by 2022

The customer Yandex required a branding and packaging solution for its new private label children's goods brand, Junion. The challenge was to create a visual identity that effectively communicated with both children and their parents, conveying a sense of fun and safety simultaneously. They partnered with the vendor Depot WPF to achieve this.

Depot WPF developed a comprehensive visual identity and packaging design system for Yandex Junion. The solution included a custom variable font for the logo and extended to informative product cards, educational inserts, and branded elements like stickers. The close collaboration between Depot's identity and packaging departments, along with the Yandex team, resulted in a flexible system that works across all levels, from digital banners to physical packaging.

Yandex