Case Study: Farmer Brothers achieves a 27-day direct-to-consumer launch and $4M online revenue gain with Deposco

Food and beverage giant shifts direct-to-consumer in 27 days with Deposco

Farmer Brothers, a long-established coffee and foodservice manufacturer and distributor, needed to pivot quickly when COVID-19 forced restaurant customers to close. To survive, the company decided to expand into direct-to-consumer e-commerce and, after UPS identified a need for a flexible fulfillment system, engaged Deposco and its platform to enable shipping from branches directly to consumers.

Deposco delivered a rapid, remote implementation—after a short demo Farmer Brothers committed and Deposco’s professional services configured a focused rollout (one distribution center, four branches, limited SKUs). Farmer Brothers went live in the Dallas–Fort Worth DC 27 days after signing, fulfilling bundled products through Amazon Prime; the 100% remote deployment and intuitive UI enabled fast virtual training and drove a $4M increase in online revenue within six months.

Farmer Brothers

Ruben Inofuentes

Chief Supply Chain Officer