Case Study: Eurofarma helps Parkinson’s patients improve symptoms with Dentsu’s Scrolling Therapy app

Eurofarma launches Scrolling Therapy with Dentsu, reaching 1 billion impressions

Eurofarma, a pharmaceutical company, faced the challenge of helping Parkinson’s patients find the time and motivation for daily facial therapy exercises, which are crucial for slowing the disease's progression. Partnering with vendor Dentsu, they developed a solution to address this need.

Dentsu created Scrolling Therapy, an app that uses facial recognition technology to transform therapy exercises into social media interactions. The solution achieved significant results, launching in 10 countries and generating over 1 billion impressions. It also achieved an 88% engagement rate with patients, helping them retain the ability to express emotions.

Eurofarma