Case Study: Iowa Dental Associates achieves streamlined operations and scalable growth with Dentrix Ascend

Iowa Dental Associates uses Dentrix Ascend to streamline their operations and stay accountable to their goals

Iowa Dental Associates, founded by Dr. Shaun O’Neill, is a growing group of small, rural practices in northwest Iowa that expanded from a single multi‑doctor office to seven locations with 15 doctors in three years. The management team struggled with disconnected local practice management systems, poor cross‑office communication, and inconsistent processes—challenges they sought to solve using Dentrix Ascend’s cloud‑based practice management and communication tools.

Dentrix Ascend unified all locations on one cloud platform with integrated imaging, automated patient communications, and reporting/analytics (paired with Jarvis Analytics for deeper metrics), enabling centralized data access, standardized workflows, and accountability. As a result, Iowa Dental Associates improved communications, reduced front‑desk workload through automation, strengthened management reporting, and positioned the group to scale and increase profitability—helping drive the growth to seven practices and 15 doctors while allowing staff to focus more on patient care.

Iowa Dental Associates

Shaun O’Neill

Owner