Case Study: Marriott Anticipates Guest Needs with Density

How Marriott Uses Real-Time Data to Anticipate Customer Needs

Marriott's Bethesda North hotel sought to improve guest experience by anticipating needs in high-traffic amenities like its fitness center and M-Club lounge. The operations team, led by Mike Wilson, was challenged by the inability to accurately track real-time occupancy, making it difficult to know when to restock supplies or deploy staff. They turned to the vendor Density for a solution using its people counting sensors.

Density installed its Depth Processing Units (DPUs) to provide real-time and predictive occupancy data. This allowed Marriott's staff to proactively manage resources, ensuring spaces were never understaffed and amenities were always serviced. The results included a more efficient operation, an elevated guest experience, and the elimination of guesswork in resource deployment, enabling the hotel to uphold its standard of "hosting brilliantly."

Marriott

Mike Wilson

Director of Operations