Case Study: O’Malley’s Alley saves thousands in occupancy fines with Density

How a Bustling Bar Saved Thousands of Dollars in 1 Minute

O’Malley’s Alley, a popular bar in Manhattan, Kansas, faced significant challenges with fire code compliance due to its high foot traffic. The bar was regularly and unknowingly exceeding its legal capacity, which led to a costly violation and forced closure. General Manager Katie Bragg had previously resorted to a manual and ineffective counting system using multiple bouncers. The bar turned to Density, implementing its anonymous people-counting system to gain an accurate, real-time measure of occupancy across all its entrances.

The Density solution provided real-time alerts to managers when capacity was nearing its limit, allowing them to control entry. This technology proved its worth almost immediately by successfully disputing a fire marshal's incorrect count, preventing a fine that would have cost thousands of dollars. Beyond compliance, the system saved management time, optimized staff scheduling based on traffic patterns, and eliminated the fear of inspections. The measurable impact was a direct saving of thousands of dollars in potential fines and lost revenue, leading the bar to expand the use of Density to its sister location.

O’Malley’s Alley

Katie Bragg

General Manager