Case Study: Gardner-White boosts retail analytics and staffing with Density

How a 100+ year old family Furniture Business Stays Nimble with Density

Gardner-White, a century-old Michigan furniture retailer with 10 stores, wanted a better way to understand how its advertising, store traffic, and staffing were performing. The company struggled to measure foot traffic accurately across locations and to connect marketing efforts to in-store visits and sales, and previous video-based tools were too difficult to use.

Density provided people counting technology and an occupancy analytics platform that Gardner-White installed at all 10 store entrances, integrated through its API into the company’s internal “Upboard” analytics system. Density enabled accurate, anonymous tracking of foot traffic in real time, helped the team measure ad lift and group sizes, compare store performance against transactions, and improve staffing based on predicted traffic patterns, reducing operating costs and improving decision-making.

Gardner-White

Rachel Tronstein

President