Case Study: Ultra Mobile achieves rapid, governed data-driven BI, improved customer service and profitability with Denodo Technologies

Ultra Mobile Offers Best-in-Class Customer Service While Keeping the Rapid Pace of User Base and Profi tability Growth Intact, Using the Denodo Platform

Ultra Mobile is a U.S.-based MVNO that experienced explosive user and revenue growth but struggled to turn siloed operational data into timely, trustworthy business intelligence. Their Hadoop-based data warehouse couldn’t deliver consumable, governed data fast enough, forcing SMEs to manually assemble reports and leaving leaders without a holistic view needed to answer questions about growth and retention under a five-month deadline to improve decision-making.

The BI team implemented the Denodo Platform for data virtualization and governance, paired with Looker and Tableau/Power BI for delivery, to provide a consistent virtual data layer, insulate users during migrations, and accelerate query performance. The result: BI release cycles shrank from weeks to days or hours, dashboards now handle billions of rows at near real-time speeds, terabytes of source data are virtualized into trusted business views, and the company has become profitable while improving international quality-of-service by up to 22% and proactively preventing churn.

Ultra Mobile

Tyler Leshney

President