Case Study: The Phone House achieves 50%+ global efficiency gains and 75% reduced in-store wait times with Denodo Technologies' data virtualization

The Phone House Increases Global Efficiency by More than 50% and Reduces Client In-Store Waiting Times by 75% with Denodo Data Virtualization

The Phone House, a leading independent telecommunications retailer with more than 3,600 stores and over 100 million customers across brands like Carphone Warehouse and Best Buy Mobile, faced slow, error-prone retail activations because store clerks had to manually synchronize data with multiple operator extranets that had no standard interfaces. The company needed an automated, scalable B2B solution to speed activations, migrations and status verification, reduce costs and improve in‑store customer experience.

They deployed Denodo Data Virtualization to automate bi‑directional integration between The Phone House systems and operator web portals, enabling automated web navigation, transaction execution and data extraction with rapid deployment and a graphical administration tool. The result: global efficiency rose by more than 50%, client in‑store waiting times dropped nearly 75%, data entry errors fell 87%, point‑of‑sale productivity increased ~50%, and the company achieved faster activations and higher daily operation volumes with the same staff; expansion to additional operators and back‑office automation is underway.

Phone House

David García Hernando

Business Exchange Manager