Case Study: Global Retail Firm achieves automated competitive pricing and product intelligence with Denodo Technologies

Global Retail Firm Automates Competitive Data Extraction from the Web Using Denodo Data Virtualization

A leading global retailer that designs, sources and markets products worldwide wanted to harness competitor product and pricing data from the web to drive promotions, discounts and pricing strategy. Manual collection was expensive, error-prone, incomplete and non-scalable, limiting the company’s ability to react to market changes quickly.

After a successful POC the company deployed Denodo’s data virtualization platform to automate monthly extraction (ITPilot), normalize and map competitor data to internal categories, deduplicate and translate product records, and publish virtual views via ODBC/REST for multi‑currency, historical and comparison reports. The solution delivered up-to-date competitive intelligence at scale, cut manual effort and costs, and enabled faster, better-informed pricing and promotion decisions that increased revenue opportunities.