Case Study: DNP Group (Dai Nippon Printing) achieves fast, secure data‑driven marketing with Denodo Technologies' Denodo Platform

DNP Group - Customer Case Study

Dai Nippon Printing (DNP), a major Japanese printing and information services company, set out to become fully digital and to “convey all information smoothly.” To support data-driven marketing and rapid use of large volumes of client data through its new DNP Marketing Cloud, the company needed a secure, fast way to provide seamless access to up-to-date data and to launch the service on schedule.

DNP implemented the Denodo Platform’s data virtualization to create a logical data lake architecture that was embedded into DNP Marketing Cloud. The platform was deployed in about three months, delivering strong security and access control while enabling swift processing, real-time data updates, and the delivery of data-driven marketing services now offered to other companies.

DNP Group

Tomoyuki Shoji

Manager, CDP Planning and Development Department, Digital Marketing Headquarters