Case Study: Chick-fil-A achieves significant growth through real-time, location-based pricing and targeted promotions with Denodo Technologies

Chick-fil-A - Customer Case Study

Chick-fil-A, a leading quick‑service chicken restaurant chain headquartered in College Park, GA with more than 2,000 U.S. locations and $6B in revenue (2015), needed to provide franchise and licensed partners with real‑time organizational data to support localized menu, pricing and competitive decisions.

Using the Denodo Platform (on‑premise data virtualization) to integrate outlet coordinates, competitor locations, historical and competitive pricing and web data, Chick‑fil‑A delivered menu information as a data service and enabled location‑based pricing and promotions. The result was more targeted menus and campaigns, stronger tactical planning and product strategy, and significant growth even as other chains struggled.

Chick-fil-A