Case Study: Hitachi Solutions achieves real-time sales data sharing and white space insights with Denodo Technologies

Hitachi - Customer Case Study

Hitachi Solutions, part of the Hitachi group, needed a way to unify sales and CRM data across group companies to support white space strategies, cross-sell and up-sell opportunities, and real-time analysis—while also masking confidential information. Building a new data lake was expected to take years, so Hitachi looked for a faster, more flexible solution from Denodo Technologies, using the Denodo Platform for real-time data integration and governance.

Denodo Technologies implemented intelligent data virtualization and data masking, plus a heat map-based system to highlight market opportunities based on customer satisfaction, purchase history, and interests. As a result, Hitachi Solutions delivered the system in record time, enabled real-time sharing of sales data, reduced development and operating costs, and improved proposal preparation and responsiveness to customers.

Hitachi

Masaru Konouchi

Chief Sales Data Strategist, Sales Planning Division, Sales Headquarters