Case Study: Museu Zer0 builds a digital art community with Dengun

Museu Zer0 reaches 2.8M people in 3 months with Dengun

Dengun was engaged by Museu Zer0, a pioneering contemporary digital art museum in the Algarve, to tackle the challenge of launching its brand before it had a physical presence. The primary goal was to translate the museum's complex, abstract artistic concepts into a compelling social media narrative to build a qualified community from scratch and establish its authority in the digital art world.

To address this, Dengun implemented a strategy that treated social media as a cultural extension of the museum itself, focusing on conceptual storytelling and a reels-first approach with video content. This solution delivered high-impact results in just three months, including reaching over 2.8 million people, garnering 5.6 million Reels views, and driving over 10,000 website sessions, all while achieving an exceptionally efficient CPM of €0.89 through paid amplification.

Museu Zer0