Case Study: Wellesley strengthens brand awareness and client experience with Denfield

Wellesley boosts brand awareness over 5 years with Denfield

Wellesley, a principal partner of St. James's Place, faced the challenge of increasing brand awareness to support ambitious growth targets and appeal to new customer segments. To achieve this, they needed a refreshed visual identity and communications strategy that would visually explain their values. They partnered with the vendor Denfield for a rebranding initiative.

Denfield implemented a comprehensive solution that included a new visual identity with a custom hand-drawn logotype and illustrations, a new tone-of-voice strategy, and ongoing data analysis. Their team also took over full management of Wellesley's social channels. As a result, Wellesley's Head of Marketing referred to Denfield as an extended part of their own marketing team, highlighting the successful and deeply integrated partnership.

Wellesley