Case Study: Warburtons launches Ellie Warburtons Cakes with Denfield

Warburtons launches Ellie Warburtons Cakes in 2021 with Denfield

Warburtons, a major UK bakery brand, sought to extend its product portfolio by launching a new cake range called Ellie Warburtons Cakes. They partnered with the vendor Denfield to help them enter this new market segment. Denfield provided a comprehensive suite of services including data and insights for their go-to-market strategy, alongside creative and design work.

Denfield implemented a full-scale solution, developing the new brand's identity, packaging, and a direct-to-consumer e-commerce shop on Shopify. They also provided photography, videography, and support for social media marketing. The vendor's work was integral to the successful launch of the new product range from its very start, as noted by the Warburtons Business Controller.

Warburtons