Case Study: heycar boosts B2B brand awareness and social engagement with Denfield

heycar boosts B2B brand awareness with Denfield across 3 event campaigns

heycar, a used car marketplace, faced the challenge of growing its B2B brand awareness and dealer engagement in a market dominated by a single competitor. They partnered with the vendor Denfield to revitalize their communications and social media presence.

Denfield implemented a comprehensive solution that included creating a new B2B brand awareness campaign for email, print, digital, and LinkedIn. They also provided full social media management, content generation, and event support for sponsorships like the Goodwood Festival of Speed. The strategy reframed heycar's messaging for a B2B audience while maintaining its energetic brand identity. Denfield's work successfully helped bring heycar's disruptive brand to life, growing its presence and highlighting the quality of its leads to dealers.

Heycar