Case Study: Chester Zoo creates an award-winning annual report with Denfield

Chester Zoo brings its 30,000-strong conservation story to life with Denfield

Denfield was engaged by Chester Zoo to create its annual report for 2024. The challenge was to design a report with instant visual appeal that highlighted the year's theme, "Building for the future," and encouraged readers to engage with the content from cover to cover, all while adhering to the zoo's revitalized branding and its imperative need for eco-conscious production.

The solution by Denfield involved a strategic shift to a more editorial and sophisticated design, using majestic photography and specific visual cues to guide the reader. The report was printed on recyclable, uncoated stock by an environmentally certified printer to meet the zoo's sustainability standards. As a result, Denfield delivered another award-winning, coffee-table-style book that was distributed to the zoo's investors, stakeholders, and members.

Chester Zoo