Case Study: DiscountMags boosts email revenue with Den Aviary

DiscountMags - Customer Case Study

DiscountMags, a fast-growing magazine subscription company, needed help scaling its email marketing as its subscriber base and data volume outgrew MailChimp and its existing strategy. Den Aviary was brought in to migrate the business to a new email service provider, ExactTarget, and to build a more integrated, data-driven email marketing approach.

Den Aviary completed the MailChimp-to-ExactTarget migration and implemented lifecycle email programs with segmentation, targeted messaging, automation, reporting, and Facebook integration. The results were strong: DiscountMags increased revenue attributable to email by 200%, cut email marketing costs by 50%, and improved open rates by 24% and click rates by 107%, while Den Aviary’s targeted campaigns also helped drive a 300% revenue lift in one segment.

DiscountMags