Case Study: CengageBrain boosts email deliverability and open rates with Den Aviary

CengageBrain - Customer Case Study

CengageBrain partnered with Den Aviary to improve the potential of its email program and address ongoing deliverability issues. The customer’s base included mostly .edu and private domain addresses, and its campaigns were suffering from high bounce and complaint rates.

Den Aviary conducted multivariate testing and program analysis, then built out a more strategic email program using ExactTarget, including automation, triggered awareness and cross-sell campaigns, re-engagement flows, and a better process for ad-hoc sends. Den Aviary also implemented an MX-record-based resting strategy, and the combined approach doubled open rates on promotional campaigns and increased average delivery rates from 85% to 98%.

CengageBrain