Case Study: AEG automates verified review collection with DemoUp Cliplister

How AEG/Electrolux Automates Review Collection with DemoUp Cliplister

AEG, a major appliance manufacturer, faced a challenge in collecting authentic customer reviews. Because most of their products are sold through retail partners, they lacked direct access to customer data, making it difficult to generate a steady flow of verified, high-quality user feedback for their website. This absence of reviews lowered customer trust and engagement. To solve this, they partnered with vendor DemoUp Cliplister.

DemoUp Cliplister implemented a fully automated solution utilizing the Cimenio app for review collection and verification. The system required proof of product ownership and a human moderation team to ensure quality. Approved reviews were then syndicated to AEG's site and retail partners via an API and the Bazaarvoice network. This hands-off approach generated 3,000 verified reviews with an average 4.42/5 rating, significantly boosting the credibility and trust in AEG products online.

AEG

Dominik Renner

Digital TMO & Campaign Specialist