Case Study: Synack scales demos and speeds sales cycles with Demostack

How Synack Scaled Their Demo Process with Demostack

Synack, a leader in continuous penetration testing, needed a better way to showcase its platform. Its old demo environment was clunky, time-consuming to maintain, and unreliable, making it difficult to tailor demos for different audiences like security analysts and CISOs. Demostack helped Synack modernize this process with a more flexible, scalable, and secure demo experience.

With Demostack’s sandbox and modular demo capabilities, Synack created persona-based demos, enabled self-serve access for AEs, CS, and marketing, and reduced reliance on engineering support. The results were significant: demo length dropped from about an hour to 10–15 minutes, more teams could run demos independently, and Synack cut hidden demo maintenance costs equivalent to more than a full-time salary, while helping speed up the sales cycle.

Synack