Case Study: OMR Reviews captures 20+ weekly sales calls in HubSpot with Demodesk

OMR Reviews saves 3+ hours per rep per week with Demodesk

OMR Reviews, a leading B2B software review platform in the DACH region, faced a significant challenge with its high-volume sales process. Each sales representative conducted over 20 new business calls per week, leading to critical deal context evaporating between calls and follow-ups being skipped. Their CRM, HubSpot, was often out of date, which hurt pipeline visibility and created poor handovers to customer success. The team sought a solution to automate this administrative burden without sacrificing their high standard of data quality.

By implementing Demodesk's AI Assistant and AI CRM Concierge, OMR Reviews automated the capture of every sales call. Demodesk's solution records, transcribes, and summarizes calls before automatically syncing structured data to HubSpot. This eliminated manual data entry, saving each rep over 3 hours per week on admin work. The results included maintaining a 5/5 sales data quality rating, gaining full manager visibility into deals, and ensuring clean, automated handovers to customer success.

OMR Reviews