Case Study: Tequila Rose boosts festival share of voice with Democracy PR's Festi-sentials campaign

Tequila Rose boosts share of voice by 16% with Democracy

The customer, Tequila Rose, faced the challenge of authentically connecting with its 'spicy trendsetter' audience during festival season, a key cultural moment often associated with shared frustrations. The brand sought to become a genuine part of the summer festival conversation. Vendor Democracy PR was engaged to address this.

Democracy PR executed a social-first campaign that positioned Tequila Rose as a festival essential. The solution included a curated influencer mix led by Tasha Ghouri and the creation of 'Glambags' launched via a unique vending machine activation. This approach generated significant media coverage and influencer content. The results for Democracy's client included 91 pieces of media coverage with a 208m reach, 66 influencer posts with over 16m opportunities-to-see, and a 16% increase in brand share of voice for the summer.

Tequila Rose