Case Study: Tequila Rose boosts engagement and brand awareness with Democracy PR

Tequila Rose boosts engagement 550% with Democracy

The customer Tequila Rose faced the challenge of getting its target audience of 'Spicy Trendsetters' to see it as the ultimate shot of choice. The goal was to build brand awareness and help Tequila Rose overtake Jägermeister to become the number one shot brand. To address this, vendor Democracy PR developed a fame-driving event strategy.

Democracy PR created and executed the Tequila Rose Pink Gala, an exclusive event in Manchester designed to mimic the Met Gala. The solution involved influencer partnerships, bespoke gifting, a surprise performance by DJ Joel Corry, and hosting by GK Barry to generate significant buzz. The results included a 550% increase in engagement, a total reach of 1.6 million, and 288 pieces of user-generated content with over 16.4 million opportunities-to-see.

Tequila Rose